After designing a lead magnet quiz to grow their email list, Owl Hollow Press asked me to write an automated Email Welcome Sequence that would invite these quiz takers into their tribe (er, I mean nest) of readers and introduce these new subscribers to their line of fiction books.

In order to speak to the same type of customer that signed up for Owl Hollow’s online personality quiz, I made sure each email had an irresistible subject line, opened with a strong hook to capture interest, was easy to read, reflected the publisher’s approachable brand voice, and ended with a single Call to Action (CTA) that encouraged an ongoing relationship between reader and publisher.

The results were a hoot. ;)