How do you create website copy that speaks to every customer, while also targeting specific types of customers in your industry?

CORE Wealth Advisors, a wealth management firm, wanted to update their website copy to appeal to a broader customer base, as well as specific niche audiences (e.g., professional athletes). CORE also hoped to highlight charitable contributions made to their local community.

Under the creative direction of Lowry Creative Agency, I wrote 10 pages of fresh, high-converting copy for the website redesign, including pages that spoke to specific sub-groups of potential customers, as well as their philanthropic work with local community organizations in education and the arts.