How can you send sales emails that are not only effective but allow you to better serve your customers?

High Tower Roofing, a family-owned business in central Florida, took the warnings of weather scientists seriously—and it turned out predictions that Fall 2024 would be one of the worst hurricane seasons on record were right! High Tower wanted to turn these unfortunate circumstances into a unique marketing opportunity, and more importantly, they recognized it as a way to elevate the service they could offer their most loyal customers.

Under the direction of Lowry Creative Agency, we created a series of sales emails that shared an exclusive & limited-time offer: emergency tarping & priority roofing repairs to the first 150 customers who signed up for High Tower’s VIP Club for a monthly fee. All 150 spots filled before hurricane season. This campaign provided High Tower with a consistent source of subscription-based revenue & gave their customers peace of mind in knowing they’d be the first to receive post-storm repairs.