The Bank of Tampa knew launching a podcast in the crowded spaces of finance and entrepreneurship meant their “Money” Market Podcast needed to stand out with episode titles & descriptions that cut through the noise to reach their highly-targeted audience: business leaders in the Tampa Bay region.

Under the direction of Lowry Creative Agency, I write weekly podcast titles, thumbnail text, descriptions, and guest bios that don’t just summarize the content of each episode—they focus on the needs, problems, and aspirations of the ideal listeners that The Bank of Tampa seeks to engage.