Keep Email Marketing Fresh
Educational Email Courses are a unique email list-building strategy that more businesses should jump on (before everyone else does!).
Here’s why:
If you’ve struggled with email marketing or haven’t found a “lead magnet” that works for your kind of business…
Try this simple but skilled tactic that hasn’t been overdone to death.
When you offer a free Educational Email Course (EEC) that solves a specific problem for your ideal customer and prepares them for your unique solution, you’re building an email list of engaged subscribers primed to purchase your product or service.
I believe in this strategy so much that I use it to market my own copywriting business. Click the button below to see examples of the 5-6 emails (unsubscribe at any time) that make up a typical course.
This ridiculously helpful, non-pushy approach captures hesitant leads, connects with ideal customers, and uses free education to get them excited about your offerings.
It’s like a “nurture sequence” and a “sales funnel” got together and had a gorgeous baby… who rocks at emails that get opened & sell effortlessly.