How can technology companies—from A&D to EdTech to SaaS—sell products in an engaging way that goes beyond a boring list of key features? Ditch the dry jargon and focus on the humans who benefit from your innovations in the real world.

Edge Autonomy, a leader in the aerospace & defense industry, wanted to showcase its technology solutions, talented team members, and rapid company growth — all of which make Edge Autonomy stand out from competitors in the uncrewed vehicle space.

To achieve these marketing goals, we focused on increasing both internal communications & external messaging via targeted content marketing. We also established a consistent Thought Leadership presence on LinkedIn and Facebook. Through telling stories of real-world impact that highlight the human beings behind the tech, we increased the online engagement of prospective talent and potential customers.